The Challenge

As a national company looking to reach the Twin Cities market, Bumble needed our expertise to market their app and convey their values to the local community. We worked with Bumble to differentiate them from the competition and increase app downloads in Minneapolis.

Our Solution

We engaged local venues, vendors, and community members one to two times each month to produce unforgettable events for Bumble. These events hit on topics the community needed such as mental health, women in business, building your network, and more.  We brought the app to life by launching an event called Bumble IRL, where we had eligible Twin Cities app users mix and mingle, share what they were looking for from Bumble, and even walk a live runway!

We were master connectors with this campaign, integrating our current clients plus 10+ local partners into every single Bumble events to create the most authentic buzz and our classic win, win, win scenarios.

We led the market with the highest app downloads per capita in the US.