The Challenge

The Minnesota Timberwolves City Edition jersey is an annual opportunity for them to really connect with their community. The challenge was to authentically connect with the Minnesota community of creatives utilizing to create brand awareness and buzz around the City Edition launch.

Our Solution

The Some Great People team used their large network of diverse connections to curate a list of unique content creators, artists, storytellers and creatives. The goal was to work with “non-traditional” influencers who were creating buzz in real life in the community through their unique artistic talents.

We hired a network of artists and creates to share the story of the City Edition jersey.