Canopy by Hilton
The Challenge
In 2019, Canopy by Hilton came to us with a business need. They wanted their newest hotel to have a home-y, local feel, and they turned to us to create buzz and help them foster a genuine relationship with the community.
Our Solution
To kick off our partnership, Some Great People invited 60 truly influential community members to the space to tell the story, spark inspiration and foster new relationships. We don’t just choose our influencers by their follower count - we have the benefit of knowing the Twin Cities so well that we were able to pick 60 people who we knew would have a real impact for Canopy by Hilton. As a result, our influencer relations allows our client to reach an average of 160,000 people every month. A month later was our Grand Opening party, an event like no other, featuring a local art show where art was bought with acts of kindness. Yep, you read that right - acts of kindness.
Since 2019, Some Great People has served as a community connector for Canopy by Hilton Minneapolis. What does this mean? We create strategic, buzz worthy events and develop long lasting relationships with community influencers, food and drink vendors, non-profits, and movers and shakers.
Over the past year, we have worked alongside Canopy by Hilton to understand their unique challenges, goals, and company vision. We currently run their Minneapolis social media account, which has the #1 social media presence of all their Canopy hotels. We continuously develop ongoing activations and events, manage influencer relations, and position Canopy by Hilton as the spot for all things community, entertainment and fun.
Services Utilized
Experiential
Event Strategy & Execution, Brand Launch
Brand Activation
Strategic Partnerships, Community Integration
Marketing Strategy
Campaign Development
Content Production
Production Strategy, Photo & Video Production
Social Media
Creative Content Strategy & Execution, Campaign Strategy, Community Management
The Impact
“Some Great People is remarkably focused and have been a critical resource for our growth and domination in heavily penetrated markets. They have helped us determine strategy in promotional arenas and helped us forecast changing markets. We rely on Some Great People’s expertise because they have taught us as much about social media and event strategy as we have taught them about our industry. They are fast learners. Most critical though, is their vast network of connections. Under normal circumstances, you can’t measure this value or assess ROI, but with Some Great People we can, because they showed us how and then proved it.”
— Valerie Doleman, Senior VP of Luxury Operations & Marketing, Sherman Associates