The Challenge

Car dealerships often have the stigma of being intimidating and unapproachable. Jaguar Land Rover sought to break down these customer barriers and authentically connect with a younger audience.

Our Solution

We continuously and deliberately integrate Jaguar Land Rover into Minneapolis events that reach their target demographic and strategize on-site events that bring people into the dealership. We’re all about thinking outside the box and coming up with new ways to introduce our client to the community.

We featured Jaguar Land Rover at our I Am Rescued event, which encouraged people to adopt dogs from local shelters to humanize the brand and connect them with new faces. We brought in Twin Cities fashionistas by hosting Shop Sarah’s Closet at their local dealership. From yoga classes to sustainability-oriented panel discussions to influencer partnerships, we found ways to connect Jaguar Land Rover to their target market and generate revenue for the dealership.