Upstream

The Challenge

Upstream is an initiative dedicated to celebrating and amplifying the ways Minnesotans from all backgrounds care for place, while inspiring new actions to be even better stewards of Minnesota. Upstream needed to create

Our Solution

Some Great People tapped into our incredible network of brands, influencers and content creators to create a robust social media launch strategy and campaign to inspire Minnesotans of diverse backgrounds to share their story and take action in being stewards of the state of Minnesota. Some Great People developed and ambassador program that helped Upstream with content creation, brand awareness and brand partner connections. Upstream partners with over 50 Minnesota brands and has worked with over 60+ content creators, artists and influencers to further develop their mission and impact.